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What AEO and GEO mean for your website
AEO is commonly used for work that helps content answer a question clearly. GEO refers to efforts to improve visibility in generative search experiences. For your business, the practical starting point is information that people can find, assess and trust.
Focus on the information behind the answer
Clear service and business facts
Explain what you offer, who it is for and where it is available. Keep the same facts consistent across relevant pages and profiles.
Useful answers with substance
Answer real buying questions, then support those answers with examples, sources and an explanation of limitations. A short answer should lead to enough detail to make a decision.
Evidence and technical access
Make important content accessible as text and support factual claims with appropriate evidence. Review authorship, source quality and the technical foundations of discovery.
A scope you can evaluate
An agreed project can include a content and entity review, question mapping, priority-page recommendations and a repeatable visibility sample. The proposal should identify the engines reviewed, the questions tested and the limitations of the method.
What we do not promise
No agency can guarantee a recommendation or citation from an AI system. We do not present special markup, an AI text file or repeated keywords as a shortcut to inclusion.
Questions about AEO and GEO
Does this replace SEO?
No. Treat it as part of a broader search and content strategy, with attention to answer quality and business credibility.
How can progress be reviewed?
Use a consistent set of relevant questions, record where your pages are cited and review identifiable referral traffic and enquiries where data is available. Results are directional and vary across engines and sessions.
Begin with the questions your customers ask
Share your website and the decisions customers need help making. We can discuss where stronger content and evidence may be useful.