On this page
Look beyond the cost of a click
A campaign can attract attention without generating suitable opportunities. We examine what happens before and after the click: who sees the message, what the page offers and how the enquiry is handled.
Build the campaign around the buying decision
Google Ads
Reach people searching for relevant products or services, with campaign structure and landing pages aligned to their intent.
Meta Ads
Use audience research and creative testing to introduce your offer and develop interest across Facebook and Instagram.
Other paid channels
LinkedIn and YouTube may suit particular audiences and objectives. We discuss whether they belong in the plan before adding complexity or spend.
What we plan and review
Campaign scope can include account review, audience and keyword research, campaign setup, ad copy, creative coordination, landing-page recommendations and conversion measurement. The proposal defines the channels, deliverables and responsibilities.
Agree what a valuable enquiry means
We discuss relevant services, geography, customer fit and sales feedback so performance is not judged by form submissions alone. Where reliable data is available, review qualified enquiries and downstream outcomes alongside platform metrics.
Questions about paid campaigns
Is advertising spend included in the agency fee?
Media spend and management work are different costs. Your proposal should state each clearly, along with any creative, software or landing-page costs.
How quickly can advertising produce results?
Launch timing depends on account readiness, tracking, assets and approvals. Early campaign data supports learning; it does not establish a guaranteed cost per lead or sales outcome.
Give your campaigns a more useful starting point
Share your current channels, business goal and the part of the journey that needs attention.